THE NORTH FACE™ JOURNEYS
DIGITAL
THE NORTH FACE™ JOURNEYS
DIGITAL
BRAND TYPOGRAPHY
BRAND COLORS
WIREFRAMES
HIGH-FIDELITY PROTOTYYPES
USER INTERFACE
APPLICATION IN USE
AUGMENTED REALITY IN USE
CONCEPT TEASER — BAS VAN WUYCKHUYSE
EXPERIENCE THE ADVENTUROUS JOURNEYS OF THE NORTH FACE ATHLETES FROM YOUR COUCH AT HOME. TOGETHER WITH DE VORMBROUWERS WE REALIZED VARIOUS AUGMENTED & VIRTUAL REALITY EXPERIENCES WITH CHALLENGING GAMIFICATION ELEMENTS.
FOR THIS PROJECT, I MADE THE ENTIRE STYLE INCLUDING ALL VISUAL ELEMENTS, WIREFRAMES WITH USER TESTING AND VISUAL DESIGN.